The Hearth
Kerry Ingram · Village Tenders
MRR
New Leads
Students
Good morning, Kerry.
Here's where things stand today.
Monthly Revenue
Target: $10,000/mo
New Applications
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Active Students
Leadership Training
Email Subscribers
2,280
From Flodesk import
Recent Applications
Name Role Payment Status Date
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Recent Contacts
Name Subject Date
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Students
Leadership Training applications and enrollment
All
Applied
Accepted
Enrolled
Graduated
Name Email Role Payment Status Applied Actions
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Leads & CRM
Email opt-ins, retreat interest, and contact messages
Email Opt-ins
Retreat Interest
Contact Messages
Email Opt-ins (leads table)
EmailSourceDate
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Retreat Interest
EmailLocationDate
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Contact Messages
NameEmailSubjectMessageDate
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Course Offers
Active offers — wire Stripe price IDs to enable checkout
Flagship · Cohort
Village Tenders Leadership Training
Start now for $500 · 4 payments of $500
8-module certification · 6 months · 12 max · 2 live sessions/month · Fall 2026
Applications
12
Max seats
Course · Self-paced
Rhythm & Ritual
$300
Self-paced course on postpartum rhythm and grounding practices for mothers and practitioners
Enrolled
Intensive · Available
Postpartum Plan in a Day
$300
Single-day intensive to build a complete postpartum support plan before baby arrives
Enrolled
Coming Soon
Membership
Acorns & Oaks
Monthly subscription · Waitlist only
Retreat · Nosara, Costa Rica
Held by the Jungle
TBD · Interest list open
Retreat · Sonoma County, CA
Village in Wine Country
TBD · Interest list open
Retreat · Pagosa Springs, CO
Homecoming in the Mountains
TBD · Interest list open
Email Studio
6 sequences · Resend API · Triggered by Supabase
Drafted Emails — Ready to Review & Send
Re-engagement — Full List
"I've been quiet. That's changing." · 2,280 subscribers
 Alumni — VT/PCC Past Students
🔥 Hottest
"You were part of something. So is this." · 153 alumni
All Sequences
Re-engagement
Manual send · Full list · 2,280 recipients
Must send before any other sequence fires. List went cold mid-2025.
Postpartum Support Map Freebie
Trigger: freebie download · 5 emails · Days 0, 2, 4, 6, 8
✓ Copy written · Needs Resend setup
Welcome Sequence
Trigger: any opt-in · 4 emails · Days 0, 3, 6, 10
⚠ Copy pending · Draft needed
Leadership Training Sales
Trigger: VT Interest segment · 3 emails · Days 0, 2, 4
⚠ Copy pending · 245 warm leads waiting
Retreat Waitlist
Trigger: retreat interest form · 2 emails · Days 0, 5
⚠ Copy pending
Alumni Re-engagement
Manual send · 106 VT/PCC alumni · Hottest segment
🔥 106 past paying students — send this early
Resend Setup
API key set in Netlify env vars
Domain verified — heldbythevillage.com
Sender — support@heldbythevillage.com
2,280 subscribers imported to General audience
Re-engagement email — ready to send from Email Studio
Email sequences 2–6 — copy pending
Supabase triggers for automated sequences
The Daily Three
3 podcast pitches · 3 affiliate prospects · 3 national conversations — generated nightly by AI
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Subscribers
2,280 confirmed · Imported from Flodesk
Total Confirmed
2,280
Active list · Flodesk export
VT/PCC Alumni
153
Hottest segment — re-engage first
Warm Leads (VT Interest)
341
245 confirmed · 96 unsubscribed
Do Not Import
789
Unsub + bounce + complaints
Flodesk Segments — Imported 2026-06-27
Museletter Subscribers
2,315
Facilitator Course Promo Launch
2,257
MN Members
459
Village Tenders Interest
341
Postpartum Professionals
320
Cold Leads
298
VT Guide Download
259
Facilitator Interest
233
LRFLO Download
227
R&R Calendar Lead Magnet
142
★ VT/PCC Course Alumni (hottest)
153
Homecoming Retreat Interest
78
Warm Leads — VT Interest, Confirmed
NameEmailTypeLast Open
JoAnne Stevensdvinemassage@gmail.comPP Professional2023-04-15
Rebecca ZabanBoylanrebeccazabanboylan@gmail.comAlumni2025-03-27
Lisa Brennerwiserootstherapies@gmail.comCommunity2025-12-18
Orsa Horvathorsa_horvath@hotmail.comAlumni2026-01-20
Toni Dicksontonidickson76@gmail.comPP Professional2025-12-18
Christina Assiratichristina.assirati@gmail.comCommunity2025-12-15
Alison Hardacrealison.hardacre@gmail.comCommunity2025-12-18
Jeanie Wrightjeaniegarden@gmail.comAlumni2024-01-19
Lydia Koltaiprincessjasmine05@gmail.comAlumni2023-11-15
New Subscribers (Supabase)
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Affiliate Program
25% commission · $75–$500/sale · Ethical, low-lift
Founding Partner Rate
25%
First 100 partners · locked in forever · $75–$500/sale
Active Affiliates
Standard rate after 100: 15%
Total Commissions
$0
Audit Teachable program
Generate Affiliate Link
Generated Link
Links use ?ref=CODE parameter. Supabase tracks clicks + conversions. Commission auto-calculated at 25%.
Resources for Your Affiliates
Ready-to-use Promo Captions
I took Kerry Ingram's Village Tenders training and it changed how I support families. If you're a birthworker ready to specialize in community-based postpartum care — her Fall 2026 cohort is forming now. Use my link: [YOUR-LINK]
25% of new parents report feeling completely alone in the postpartum period. Kerry Ingram's Village Tenders training exists to change that — and you can become part of the solution. Start now for just $500. [YOUR-LINK]
If you're a doula, educator, or community builder who has ever thought "families need more than this" — the Village Tenders Leadership Training is the certification you've been waiting for. 8 modules, 6 months, Fall 2026. Link: [YOUR-LINK]
Affiliate Talking Points
  • The problem: most postpartum support ends at 6 weeks. Kerry's work extends it to 6 months and beyond.
  • The outcome: graduates build a specialized practice and charge a premium because no one else is doing this work.
  • The entry point: $500 to start (4 monthly payments). Far easier to say yes than "$2,000."
  • The cohort size: 12 max. Real urgency, real community.
  • The credential: Village Tenders Certification — a specialization that sets them apart in the birth community.
Affiliate Best Practices
  1. Lead with your own story — why you believe in this work. Referrals convert when they come from genuine experience.
  2. Lead with $500, not $2,000. "Start now for $500, four payments" is a much easier yes than the total investment.
  3. Target the right people — other birthworkers, doulas, educators, and community mothers. Not general audiences.
  4. DM over public post for your five warmest contacts. Personal conversations convert at 3–5× higher rates than posts.
  5. Link to heldbythevillage.com (not the application directly) — let the site do the warmup before they apply.
  6. Replace [YOUR-LINK] in every caption with your personal affiliate link before posting.
Active Affiliates & Unique Links
NameEmailUnique LinkEarnedStatus
No affiliates yet — generate the first link above
Booking
Discovery calls + 1:1 sessions via Google Calendar
Discovery Call · Free
20-Minute Call with Kerry
For prospective Leadership Training students. No pitch — just a real conversation.
View Calendar →
1:1 Session · Paid
Reclaim Early Parenting
Direct 1:1 support for mothers in early parenthood. Multiple package options.
Google Calendar →
Booking Link
When Google Workspace + Google Calendar API is fully connected, this panel will show upcoming bookings, let you manage availability, and trigger Stripe charges for paid sessions automatically.
Content Studio
AI-assisted writing in Kerry's voice · Instagram-ready
Generate Content
Output
Generate content above — it'll appear here in Kerry's voice.
Ready-to-use Assets
AI Config
Content generation uses Claude Sonnet via a Netlify serverless function. Set your API key as a Netlify environment variable.
Set ANTHROPIC_API_KEY in Netlify env vars (not here)
Content Calendar
Task & Rhythm Board
Phase 1 build tracker
To Do0
In Progress0
Review0
Done ✓0
Ask the Village
Kerry's AI assistant — knows the brand, the offers, and the mission
Hey Kerry. I'm your Village Tenders AI — I know your brand, your offers, your 2,280 subscribers, and your mission. I can look up your students, check your pipeline, draft emails in your voice, and help you think through anything in the business.

Try asking: "Who are my warmest leads right now?" or "Draft a re-engagement email for my alumni list" or "What should I work on today?"

What's on your mind?
Powered by Claude Haiku · Requires ANTHROPIC_API_KEY in Netlify env vars · Can access your live Supabase data
Settings
Platform credentials and integration status
Platform Credentials
Netlify (hosting)
arisuccibusiness@gmail.com
Active
Supabase (database)
arisuccibusiness@gmail.com
Active
Google Workspace
support@heldbythevillage.com
Live
Meta / Instagram
kerry@motheringarts.com · @villagetenders
Active
Stripe (payments)
Kerry@motheringarts.com
Price IDs needed
Flodesk (email)
kerry@communitysupportedpostpartum.com
Export done
Teachable (courses)
kerry@communitysupportedpostpartum.com
Audit needed
Canva
motheringarts@gmail.com
Active
Google Calendar / ClickUp / Later
kerry@motheringarts.com
Active
Supabase Connection
Connected to Supabase
Open Questions
✓ Done:
✓ Kerry headshot — live on heldbythevillage.com
✓ Google Workspace — support@heldbythevillage.com
✓ DNS — heldbythevillage.com pointing to Netlify
✓ Resend — domain verified, 2,280 subscribers imported

Still needed:
☐ Stripe price IDs (3 offers — Leadership $500/mo × 4, R&R $300, PPPlan $300)
☐ Instagram Reel URLs (3 for homepage)
☐ Retreat dates + pricing (Costa Rica + Sonoma)
☐ Workshop pricing + format
☐ raisedbythevillage.com — grab domain
☐ Teachable — audit affiliates, plan migration
☐ Mothering Arts — active or archive?
☐ Speaking rate + 3–4 objective words
Key Links